Capital isn’t scarce; vision is.  – Sam Walton

Google co-founder Larry Page articulates a clear and compelling vision for his company: “Basically, our goal is to organize the world’s information and to make it universally accessible and useful.”

An effective vision simply communicates a desirable future that is a stretch but is also achievable.  Michael Phelps went to Beijing with a vision of attaining something never done before — winning eight gold medals in the Olympics.

The Bottom Line: Leaders invest the time required to develop a clear and compelling vision of the future.