“Good strategy involves the clear-headed thinking about the intersection of three critical ideas: what makes money, what are we good at and what we stand for.”
– Jim Collins, Business Consultant and Best-selling Author
Strategic Thinking & Planning
For your organization to grow and prosper, it is essential to have a vision of the future and a strategy to get you there.
Designing strategy is all about answering a series of questions, and, executing strategy is about making a series of choices. Some of the pivotal questions include:
Customer
- Who is our customer?
- What do they consider value?
- Are we delivering that value? How do we know?
Core Competencies
- What is our core competency (ie, what are we best at)?
- What additional core competencies need to be developed?
Product/Service
- What is unique about our product/service?
- How can we further differentiate?
- What role does branding play in our strategy?
Results
- How do we measure success?
- What, ultimately, are the results we want to achieve?
Business Context
- What are the external forces and trends influencing our business (eg, economic conditions, demographic trends, regulation, etc)?
- What is the status of our existing business? What have we learned about how to win?