“Culture drives great results.” — Jack Welch

Lou Gerstner, who orchestrated the turnaround at IBM as CEO from 1993-2002 writes: “I came to see, in my decade at IBM, the culture isn’t just one aspect of the game — it is the game.”

Tony Hsieh, CEO of internet shopping website Zappos.com, who is credited with building an exemplary employee culture that consistently delivers exceptional service experiences observes: “Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.”

The Bottom Line: Leaders intentionally build their culture knowing it will ultimately drive results.